Parent Plus Branding and Website

Kelley & Associates developed branding, promotional materials and a website for ParentPlus, a program of the Early Success Coalition that connects expecting parents and parents of young children with free, voluntary home visiting programs.

Built around the message “Your Partners in Parenting,” the ParentPlus brand was created to feel warm, supportive and approachable for families seeking guidance during the early years of parenthood. The visual identity uses a heart-shaped parent and child icon, bright colors, family-focused photography and playful doodle-style illustrations to communicate care, connection and encouragement.

Kelley & Associates designed and built the ParentPlus website to give families a clear, accessible place to learn about the program, understand the benefits of home visiting, explore available support and connect with the right resources. The https://www.parentplus901.org site works alongside printed materials to help explain how ParentPlus connects families with experienced, compassionate home visitors.

The project also included business cards and rack cards, with messaging focused on convenient parenting support from the comfort of home. These materials helped ParentPlus present its services in a clear, reassuring way while encouraging families to learn more, find programs and take the next step toward support.