Living H2O Car Wash Branding

Kelley & Associates developed branding materials for Living H2O Car Wash, a car wash business created with a mission to give back to the community. The company needed a clean, professional logo and business cards that would introduce the brand while clearly communicating its purpose: improving lives one car wash at a time.

The Living H2O Car Wash logo features a water drop icon with a car reversed out inside the mark, creating a simple, memorable visual connection between clean water, car care and the company’s service. Kelley & Associates also developed the “Car Wash for a Cause” tagline, helping position the business as both a quality car wash and a community-minded organization.

In addition to the logo and business cards, Kelley & Associates created identity guidelines to support consistent brand use across future materials. The business cards explained Living H2O’s giving model, noting that clients could choose how to direct contributions to help improve quality of life for women and children, military and first responders, and local schools and outreach programs.