First 8 Memphis Pre-K Registration Campaign

Kelley & Associates developed a Pre-K registration campaign for First 8 Memphis to encourage parents and caregivers to enroll their children in high-quality early childhood programs. The campaign focused on a clear, direct message, “Enroll Your Child in Pre-K”, and drove families to PrekMemphis.com for enrollment information.

The campaign materials explained that Pre-K helps children build basic skills they will need later in school, while also noting that some programs offer additional support, such as devices for home learning, and may be free depending on household income. Messaging also connected Pre-K enrollment to First 8 Memphis’ broader mission of coordinating early childhood services for children from birth through third grade.

Kelley & Associates created campaign materials across outdoor, digital and print platforms, including billboards, digital ads, print ads and Spanish-language creative to help reach more families throughout the Memphis community. We also supported the campaign through public relations and added-value media outreach. First 8’s Pre-K Registration was featured in High Ground News, cityCURRENT, Memphis Parent and the Bartlett Express, with PSAs running on Comcast and Entercom from September 2020 through May 2021.

In addition, Kelley & Associates helped secure no-cost print and digital ad placements in Memphis Parent and Memphis Flyer, along with no-cost print ads in Jabberblabber and Memphis Magazine. With bright visuals, warm photography, clear calls to action and expanded media exposure, the campaign helped make Pre-K registration feel accessible, important and easy to act on.