A Step Ahead Foundation: End of Year Campaign

Kelley & Associates developed end-of-year campaign materials for A Step Ahead Foundation to support donor outreach, monthly giving, scholarship promotion and the organization’s 10-year anniversary.

The campaign used encouraging, mission-focused messaging to show how donor generosity empowers young women in Memphis and Shelby County. Materials highlighted A Step Ahead Foundation’s work providing free long-acting reversible contraception and helping young women follow their plans, graduate first, build careers and achieve their long-term goals.

Kelley & Associates created a 10-year anniversary logo for A Step Ahead Foundation, incorporating the organization’s existing brand mark with a celebratory “Celebrating 10 Years” message. The anniversary logo provided a polished, campaign-ready visual element that could be used across milestone communications and end-of-year fundraising materials.

The campaign also included direct mail pieces, social media graphics and a fundraising share kit with email and social post templates that current donors could use to invite friends, family and colleagues to support the organization. Scholarship-focused materials promoted the Step Ahead Scholars program, which provides financial support for promising young women committed to public service, academic success and effective life planning.

With cohesive design, strong calls to action and empowering messaging, the campaign helped A Step Ahead Foundation communicate the power of generosity while encouraging donors to give, share and help more young women move forward with confidence.