ABC's of Safe Sleep Bus Wrap

Kelley & Associates developed campaign materials for the Shelby County Health Department to promote the “ABCs of Safe Sleep” and help educate parents and caregivers on safer sleep practices for infants.

The campaign used a soft, nursery-inspired visual approach with playful illustrations, baby photography and clear messaging to communicate three important reminders: babies should sleep Alone, on their Back and in their own Cribs. The creative was designed to be warm, memorable and easy to understand, helping make critical public health information more accessible to families throughout Shelby County.

The project included bus wrap creative, interior transit cards and poster design. Together, the materials extended the safe sleep message across high-visibility public spaces, encouraging caregivers to practice the ABCs of safe sleep and access more information from the Shelby County Health Department.