Shelby County Health Department: Anti-Opiate Campaign

“Kick the Cup” Anti-Opiate Campaign, 2019

“Kick the Cup” creative invoked a popular rapper Mozzy’s “KickDaCupChallenge,” a viral sensation which was trending on social media. With valuable insights from interviews and focus groups, we customized the bus wrap copy and design to engage the campaign’s teenage target audience.

This design won a Bronze 2019 Summit Creative Award in the Outdoor-Single category.