Maximillian's by Half Shell: Branding

Kelley & Associates developed branding and promotional materials for Maximillian’s by Half Shell, a full-service catering company launched by The Half Shell in partnership with Chef Erik Waldkirch. Drawing from The Half Shell’s award-winning experience in fresh seafood and Cajun fare, the brand was created to communicate elevated catering with attentive service, polished presentation and memorable flavor.

The flyer design introduced Maximillian’s with the message “Attention to Detail // Flair for Flavor,” highlighting creative catering for weddings, banquets, buffets, seated dinners, boxed lunches and events of 50 to 2,000 guests. The design paired refined branding with bold food photography and clear messaging to position Maximillian’s as a flexible, full-service catering option backed by The Half Shell’s trusted reputation.