City of Germantown: Recycling Campaign
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Kelley & Associates worked with the City of Germantown to develop a marketing campaign that helped residents learn how to “Recycle the Right Way.” Created to encourage responsible recycling habits, the campaign used clear messaging and approachable visuals to explain what belongs in recycling carts and how residents could help reduce contamination.
The campaign included magnets, banners, brochures, postcards, print ads, social media graphics, a PowerPoint presentation and an animated video. Kelley & Associates also helped coordinate a 10-week curbside education program known as “feet on the street,” where recycling inspectors reviewed carts left out for pickup and placed either “Superstar” tags or “Oops” reminders to guide residents. The animated video received a 2018 MarCom Gold Award in the digital media/web animation category.
