As City Auto’s marketing agency, Kelley & Associates conducts annual media planning, negotiation and buying. By supplementing broadcast and digital communications with positive value-added programming, we achieve a minimum bonus exposure value ratio of 3-1 while reinforcing favorability through cause marketing campaigns. A staple of our cause marketing communications includes a Rajun Cajun Crawfish Festival campaign promoting City Auto’s sponsorship of the landmark community event benefiting Porter-Leath.
Kelley & Associates negotiated over $200,000 in promotional support at no cost for the 2014 event, securing PSA production, broadcast promotional schedules, digital & social media support, and on-site promotion from local media partners WREG, WMC, WHBQ, and Cumulus media.
Kelley & Associates also developed the logo and poster design for the event. Our comprehensive event promotion coordination contributed to substantial attendance increases of at least 15 percent in both 2012 and 2013.