Pink Ribbon Open: Brand & Website Refresh, Social Media

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The Pink Ribbon Open is a Memphis-based nonprofit organization dedicated to the fight against breast cancer, raising funds through community events like its annual golf tournament, pickleball tournament, and Pink Ribbon Links. Kelley & Associates worked with the organization to elevate its visual identity, digital presence, and social engagement to better reflect its mission and amplify its local impact.

Brand Development

Kelley & Associates led a full brand refresh to unify the visual identity across all Pink Ribbon Open events. This included creating:

  • A new master Pink Ribbon Open logo featuring a circle with a pink ribbon centerpiece, modernizing the original mark.

  • Distinct event logos for the Golf Event and Pickleball Tournament, each maintaining visual consistency while incorporating event-specific elements such as golf and pickleball graphics.

Website Redesign

To better communicate Pink Ribbon Open’s mission and community involvement, Kelley & Associates refreshed the organization’s website within its existing WIX platform. The new site:

  • Highlights the organization’s community giving and local impact.

  • Integrates online donations through PayPal, allowing one-time or recurring giving.

  • Enables event registration for the Golf, Pickleball, and Pink Ribbon Links tournaments through streamlined online forms.

  • Expands event pages to feature schedules, sponsorship opportunities, lodging info, auction details, and photo galleries.

  • Adds new sections for grants, leadership, news, and contact, along with links to social media and Constant Contact newsletter sign-up.

Social Media Management

To complement the rebrand and website relaunch, Kelley & Associates developed and implemented a year-round social media strategy for the Pink Ribbon Open’s Facebook, Instagram, and LinkedIn channels. Services included:

  • Account optimization (profile images, bios, cover graphics, and follows).

  • Content strategy, creative concepting, post design, and calendar management.

  • Ongoing engagement and analytics reporting.

Impact

Through cohesive branding, a reimagined digital platform, and strategic social media management, Kelley & Associates helped the Pink Ribbon Open enhance its visibility, streamline event participation, and drive donor engagement—supporting its mission to fund breast cancer screening, treatment, and education across the Mid-South.