Barton’s Home Improvement Store Brand Launch

Kelley & Associates helped E.C. Barton launch its store brand, Barton’s Home Improvement, in key test markets. Created to introduce the brand’s expanded home improvement offering, the campaign promoted Barton’s product range across kitchens, floors, baths and doors while emphasizing quality products, affordable style and competitive pricing.

The work included radio scripts, billboard designs, print ads, static digital ads and HTML5 digital ads. Creative messaging such as “Bring home quality flooring products,” “Bring home guaranteed lowest prices” and “Bring home affordable style” helped communicate Barton’s value to customers while building awareness for new store locations.

With a bold color palette, strong typography and consistent visual system, the campaign supported Barton’s Home Improvement brand launch across multiple channels and helped introduce shoppers to a new destination for flooring, cabinetry, plumbing, millwork and more.