Helena Tradeshow
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Kelley & Associates Advertising created an award-winning tradeshow booth for Helena Chemical targeting greenskeepers and golf course professionals. To promote Helena’s proprietary products division, our team developed the concept “It Has To Be Helena,” using dramatic destination photography and digitally edited golf course scenes to show beautiful turf growing in nearly impossible environments, including an iceberg, isolated island, steep mountaintop, and desert.
The result was a bold, memorable tradeshow presence that communicated Helena’s ability to solve challenging growing needs through expertise and proprietary products. The project won first place in the NAMA National Agri-Marketing Association Awards in San Diego and helped launch a 20+ year relationship between Kelley & Associates and Helena Chemical.
