Shelby County Health Department “Space Babies” Bus Wrap

Kelley & Associates developed the “Space Babies” bus wrap for the Shelby County Health Department in partnership with A Step Ahead Foundation. The campaign was created to raise awareness around birth spacing, a public health message that many parents may not immediately recognize or fully understand.

The concept uses a surprising visual to capture attention: a 2-year-old astronaut exploring space, with his pregnant mother’s belly positioned as a planet. By making the idea feel unexpected and memorable, the creative encourages viewers to pause, engage with the message and consider the importance of waiting between pregnancies.

The bus wrap helped communicate that birth spacing benefits more than a mother’s physical health. It can also support babies, siblings and the whole family by allowing more time to bond, grow and prepare before another child is born.

Read the full case history for more information on the SCHD “Space Babies” Bus Wrap.