First 8 Memphis Marketing and Communications Support

Kelley & Associates provided marketing, design, website, public relations and communications support for First 8 Memphis, an early childhood initiative launched to create a comprehensive system of support for Shelby County children and families. Our work helped First 8 Memphis communicate its mission, promote its programs and present a consistent, professional brand across print, digital, event, media and social platforms.

To help guide communications, Kelley & Associates developed a detailed communications plan that identified key stakeholder groups and audience strategies. This work included stakeholder profiles for parents, educators, early childhood operators, wraparound service providers, funders, politicians, and community organizations and leaders. These profiles helped define audience needs, motivations, challenges and messaging priorities so First 8 Memphis could more effectively engage families, partners, backers and allies.

Our work also included brand guidelines, business cards, one-pagers, a step and repeat banner, pocket folders, notepads, a stationery package, email templates, PowerPoint presentations, social media management, social media graphics, and website development and updates. These materials helped First 8 Memphis explain its four core strategies — Home Visitation, Childcare, Pre-K and K-3rd grade supports — and communicate its goal of improving outcomes for Shelby County children and families.

Kelley & Associates also provided extensive support for the First 8 Memphis 2019 launch event. Event materials and services included banner stands, a fact sheet, infographics, launch event invitation, event signage, a video presentation shown during the event, event public relations, talking points, run of show, press conference and classroom visit coordination, and a launch event program. Together, these materials helped introduce First 8 Memphis to community partners, public officials, stakeholders and families.

When COVID-19 school closures disrupted in-classroom learning, Kelley & Associates quickly helped First 8 Memphis create and promote COVID-19 Parent Resources on the organization’s website. These resources gave families effective alternatives and support tools during an uncertain time. To help parents find the information, Kelley & Associates also ran targeted Facebook and Instagram ads tailored to the client’s budget, ensuring these crucial resources reached the families who needed them.

Through strategic planning, clear messaging and consistent creative execution, Kelley & Associates helped First 8 Memphis build awareness, support families, strengthen stakeholder relationships and advance communications around early childhood development in Shelby County.