ECB Partner Assistance Fund

Kelley & Associates developed marketing materials for E.C. Barton & Company’s Partner Assistance Fund, a Partner-funded program created to provide financial assistance to Partners and their families during times of hardship, crisis or disaster.

Built around the message “Hope Through Hardship,” the materials encouraged E.C. Barton Partners to support one another through small, tax-deductible payroll contributions. The campaign clearly communicated that by giving as little as $3 per paycheck, Partners could make a meaningful difference for team members facing unexpected life events.

The project included a logo, flyer, postcard and poster designed to educate Partners about the fund, encourage participation and direct employees to learn more, start giving or apply for assistance. With warm messaging, supportive imagery and a clear call to action, the materials helped reinforce E.C. Barton & Company’s culture of caring for its Partners like family.