Valley View Villas: Rebranding

Kelley & Associates rebranded Pierce Education Properties student apartments, The Cottages in Albuquerque, NM. Valley View Villas was chosen as the new property name because of the proximity to the south campus which is situated on a ridge overlooking the valley to the west. Villa denotes upscale free standing residential structures.

The standard logo incorporates three arrows as the icon to represent the three Vs in the name. Additionally, the arrow icon denotes a location pointer alluding to the Valley View Villas as the place to live. A distinctive font and type treatment are used to complete the standard logo.

The rebranding effort included property name, tagline, logo design, flyers, print ads, email blast design, retractable banner, stationery package, brochure, t-shirt design, social media graphics, two shuttle wrap designs, and 3D floorplans.