First South: Guaranteed Best Rates Campaign

Kelley & Associates developed a multi-platform marketing campaign for First South Financial to promote the credit union’s competitive rates on mortgages, car loans and CDs. Launched in summer 2018, the “Guaranteed Best Rates” campaign used bold messaging and compelling creative to capture attention and clearly communicate First South’s value to members and prospective members.

With a consistent look and message across print, outdoor, broadcast and digital media, the campaign helped reinforce First South Financial’s commitment to offering strong financial solutions and competitive lending and savings options.