MicroPort: EvolutionMP Patient Marketing Campaign


Kelley & Associates developed MicroPort Orthopedics’ multimedia marketing campaign featuring Terry Bradshaw, who underwent a total knee replacement with MicroPort’s EvolutionMP Knee System in 2015. The campaign features Bradshaw communicating his personal experience with osteoarthritis, knee replacement and recovery across video, web, print, and social media channels. MyNewKnee.com, is built in WordPress allowing easy updates by MicroPort at any time. The website includes a Surgeon Locator, allowing potential patients to search for knee doctors near them.

  • MyNewKnee.com Website

  • Patient Education Brochure

  • Patient Education Video

  • Posters

  • Print Ads

  • Social Media Graphics