TELErhythmics Branding

TELErhythmics is a cardiac monitoring facility serving physicians’ offices, clinics and hospitals nationwide. Kelley & Associates created new identity and branding materials for the company, including a new logo design with an embossed treatment; a tagline and positioning statement; a uniquely designed presentation folder with custom die cuts that not only houses custom inserts but also exposes part of the new positioning statement “for the HEART” on the front cover; product brochures; and custom illustrations. In addition, the agency designed, programmed and implemented the company’s new website, which features public-facing marketing information and a secure physicians’ resource center. Here, cardiologists can log in and review patients’ monitoring reports in real time.