BGCGM: Capital Fundraising Campaign
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Kelley & Associates Advertising created the award-winning “Reflect on Their Future” capital fundraising campaign for the Boys & Girls Clubs of Greater Memphis. The integrated campaign included a video, PSAs, billboards, and print collateral built around the themes “Reflect on Their Future” and “Build a Better Memphis…One Child at a Time.”
To strengthen the campaign’s community impact, Kelley & Associates enlisted well-known civic leaders and celebrities, including the Mayor of Memphis, a U.S. Congressman, an Olympic Gold Medalist, a Memphis Grizzlies basketball star, and others. The campaign helped communicate the importance of investing in local children as a way to build a stronger future for Memphis and went on to win multiple Telly, SIAA, and International Communicator awards.
