BGCGM: Capital Fundraising Campaign


Kelley & Associates’ “Reflect on Their Future” campaign for the Boys & Girls Clubs of Greater Memphis won a number of awards, including Tellys, SIAA and International Communicator awards. To create the video represented here, PSAs, a series of billboards and other print collateral, Kelley & Associates enlisted the aid of many community figures and celebrities, including the Mayor of Memphis, a U.S. Congressman, an Olympic Gold Medalist, a Grizzlies basketball star, and others. A secondary theme was incorporated into all elements of this campaign… “Build a Better Memphis…One Child at a Time.”