MicroPort Orthopedics: EvolutionMP Patient Marketing Campaign featuring Terry Bradshaw

Kelley & Associates developed MicroPort Orthopedics’ multimedia marketing campaign featuring Terry Bradshaw, who underwent a total knee replacement with MicroPort’s EvolutionMP Knee System in 2015. We produced several videos as a part of this campaign including two where Terry discusses his experience with the EvolutionMP total knee replacement. These were shot on location at Terry’s ranch in Oklahoma. The campaign included:

  • MyNewKnee.com Website

  • Patient Education Brochure

  • Patient Education Video

  • Posters

  • Print Ads

  • Social Media Graphics