For many brands, the immediate response to advertising during a time of economic downturn is to decrease or halt their marketing strategies. However, recent studies show that the economic impact of COVID-19 is providing advertisers an opportunity to capitalize on strong performance and curb investment among TV and social.

The current coronavirus crisis has caused so many changes in our lives, jobs and families that a few of us might have forgotten Women’s History Month! Today, we tip our hats to the women whose compassion, conviction and innovation have carried our city through its biggest challenges.

An agency might have the tools to set you up with a killer website, but will they ensure that you have full ownership and control of your site down the road? Check out our tips to make sure you stay in the driver’s seat.

Kelley & Associates Celebrates a Big Anniversary in Building Memphis Brands.

Anyone who knows us knows that non-profits hold a special place in our hearts. And when we find a non-profit we like, we’ll do anything to help them succeed.

How do you deliver the user experience that drives customer loyalty? Here are a few pointers.

As over-the-top (OTT) viewership continues grow, advertisers are becoming increasingly interested in exploring the world of OTT. Learn about the advantages in our latest article.

While Google Ads and Facebook Advertising are often positioned as competitors, they can actually work together to deliver amazing results. So how do these platforms work and what sets them apart from each other? We’ll discuss the differences in this article.

The next big thing in Google Ads is here. Google’s newest product, called Outstream video ads, is a new unit designed for the ways people read, swipe and scroll. Built exclusively for mobile environments, Outstream video ads run on high-quality publisher websites and mobile apps called Google video partners. Learn the key takeaways for advertisers in this article.