EFFECTIVE INSTAGRAM ADVERTISING: HOW TO

EFFECTIVE INSTAGRAM ADVERTISING: HOW TO

According to Instagram Advertiser statistics, 50 percent of Instagram users follow at least one business, and 75 percent take action, such as visiting a website, after viewing an Instagram advertising post. So what steps can your business take to make sure that viewers don’t see your sponsored ads as spam? Read more in this article.

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ADDING VIDEO MARKETING TO YOUR DIGITAL STRATEGY

ADDING VIDEO MARKETING TO YOUR DIGITAL STRATEGY

Still think video marketing is limited to television? Think again! According to a report from Cisco80% of internet traffic will be video by 2019, up from 64% in 2014. Video combines the power of sight, sound, motion and emotion to create the most effective marketing format. So go online and beyond the commercial with dynamic content that educates, influences and impacts viewers across the media they consume the most.

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ORGANIC SEO DO’S & DON’TS

ORGANIC SEO DO’S & DON’TS

No matter how much you’re investing in your PPC advertising budget, you’re losing leads if you’ve neglected your site’s basic search engine optimization needs. SEO not only helps you improve your organic (unpaid) search results, but it can also boost the cost effectiveness of your paid campaign by improving the relevance of your ads’ landing pages. Here are just a few of the things you can do to help your site climb search results pages.

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