If Google+ isn’t a part of your social media mix for 2012, it should be. Not only has the platform gained 90 million users in 6 months, but it is also playing an increasing role in search engine optimization (SEO).

What’s the plus for your brand?

+ Visibility in search results: Google+ profiles may appear higher on search pages.

+ Increased social engagement: Make it easy for customers to share their experiences with your brand.

+ Real-time news & promotions: Spread the word about new products, specials and more-for FREE!

+ Personalized consumer contact: Google+ suggests “People and Pages” to follow, which may attract new customers or strengthen relationships with existing ones.

+ Customer insight: Built-in analytics help you understand how customers interact with your content, identify key influencers and measure the effect Google+ has on your site’s traffic.

Contact Kelley & Associates today for more information, or to request a custom Google+ profile for your company, priced as low as $675.

901-754-8998 or

Please join Catholic Charities of West Tennessee for their 2nd annual Healing Hearts with the arts auction to benefit Sophia’s House. Enjoy an evening of food, wine, friends and fun while bidding on original works of art from local artists, clients, staff, and community leaders and supporters.

Sophia’s House is a program of Catholic Charities of West Tennessee and helps women and their children who are homeless and fleeing domestic violence.

Memphian and artist Michael P. Maness is painting an original work of art that will be unveiled and auctioned live at the Healing Hearts with the Arts auction. To see other examples of Mike’s work please visit his website at www.ArtbyMPM.com/gallery.

Live and Silent Auctions
Wine provided by Buster’s Liquors and Wines
Hor d’Oeuvres provided by Jim’s Place Grille
Tickets are $30 in advance and $40 at the door
Space is limited. Please call Alie Lifsey at 901-722-4750 to buy your tickets today.

Kelley & Associates is a strong supporter of Catholic Charities of West Tennessee.

Kelley & Associates’ year of success continues with the announcement of the 2011 International Communicator Awards and MarCom Awards.

The agency has taken home 13 trophies from the Communicator Awards competition since 2003 for projects in video, print, website and multi-channel categories. This year, the agency earned Awards of Distinction for a cover design for Bartlett INSIGHTS, the Bartlett Area Chamber of Commerce annual magazine and membership directory, and a poster series for Catholic Charities of West Tennessee.

The Catholic Charities campaign also earned the agency a Platinum MarCom Award. Additional MarCom Awards included Honorable Mentions for MemphisVeterinarySpecialists.com and the Rajun Cajun Crawfish Festival, Gold Awards for SXP's product brochure and a Noggs Sunglasses print advertisement.

CEO Christi Kelley is particularly proud of the poster series’ wins. “Catholic Charities of West Tennessee makes such a positive contribution in the MidSouth through so many vital, lifesaving and life-changing programs,” she said. “I’m thrilled and honored that our promotional materials won a Communicator Award and a Platinum MarCom Award, but the greater victory for me was that we were able to help Catholic Charities exceed their 2010 fund raising goals—even in this struggling economy.” All winning entries can be viewed here.

The Communicator Awards are judged by the International Academy of the Visual Arts, an invitation-only body consisting of professionals from acclaimed media, communications, advertising, creative and marketing firms. Members include executives from organizations such as Alloy, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Wired, and Yahoo! This year, they received over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The MarCom Awards is an international competition that recognizes excellence in marketing and communications. Each year, thousands of entries pour in from design firms, advertising agencies, corporate marketing and communications departments, PR firms, production companies and freelancers worldwide.

Catholic Charities of West Tennessee today announced the launch of its “Safe Starts Here” campaign to help raise awareness about the issue of Domestic Violence in our community and the availability of its Sophia’s House as a haven for women and children fleeing domestic violence. Catholic Charities of West Tennessee has been serving victims of domestic violence since 1998.

Incidents of Domestic Violence tend to increase as we enter into the Holiday season, and this is the reason for the timing of the launch now.

Funded through the generosity of a private grant, the Safe Starts Here campaign is aimed at victims and those agencies that provide support to victims. The campaign will run through December 31, 2011 and will include:
• Public Service Announcements on WMC TV 5 (and its sister stations)
• Public Service Announcements on a variety of Memphis radio stations
• Outdoor bill boards and bus shelter ads
• A new web site www.SafeStartsHere.org
• Printed materials provided to over 200 police, medical, religious, transportation and community organizations in West Tennessee for distribution to victims in need of our help.
• Social Media efforts via FaceBook, Twitter, etc.

Kelley & Associates created the tagline, branding elements, brochure, billboards, transit posters, posters, and awareness cards for the campaign.

Victims or referral agencies should call the new toll-free number 1 (855) SOPHIA3 (1-855-767-4423) to be connected directly to Sophia’s House personnel.
For more information, please contact Alie Lifsey at or 901-722-4750.

Join City Auto in supporting our local area Susan G. Komen affiliate and the fight against breast cancer during City Auto's First Annual Cars2Cure Fundraising Event! For every vehicle purchased at City Auto in October, donations from City Auto and City Auto's staff and vendors will be made to Susan G. Komen for the Cure Memphis-MidSouth!

You can help them reach their goal of one hundred thousand dollars by shopping at City Auto during the month of October, by donating here, or by making a donation at any Memphis area First Tennessee bank location.

Look for City Auto's pink and white Cars 2 Cure, Volkswagen bug at events like Zoo Boo and The Shelby Farms Corn Maze for give-a-ways and an opportunity to make a donation.

You can make a difference in the fight against breast cancer during City Auto's First Annual Cars2Cure Fundraising Event! Visit the DONATE NOW page to make an online donation OR stop by any Memphis area First Tennessee bank location and make a donation. Shop City Auto and Drive Home Hope.

Kelley & Associates’ continued leadership in the Memphis advertising market is evidenced by its continued growth and profitability, even in the face of economic recession. This month, the agency welcomes artist Bailey Gonzales to their graphic design team. Gonzales graduated cum laude from the University of Memphis with a BFA. She comes to the agency from Lewis Clark Advertising Design, where she contributed to projects for clients like Landau and MDF Instruments.

We’re proud to announce that agency principal Christi Kelley was just named a 2011 Power Player by Memphis Business Quarterly. This is the second time Christi has appeared on the list, thanks to her leadership role in MidSouth marketing and public relations.

First recognized by the MBQ in 2008 as one of the Movers & Shakers of Memphis, Christi has over 26 years of advertising experience. She has served clients in a broad spectrum of industries, from TruGreen, AOC Resins and Helena Chemical Company to City Auto, The Shannon Lumber Group and St. Francis Hospital – Bartlett.

Her passion for her work is matched only by her commitment to the community. She has devoted countless hours to helping organizations like the Boys & Girls Clubs of Greater Memphis, the National Civil Rights Museum and Catholic Charities of West Tennessee raise funds, build awareness and achieve their operational goals.

Please Join Us at the 2011 BARTLETT BUSINESS EXPO

Kelley & Associates Advertising looks forward to seeing you at Booth #4 to showcase our print, web, and media services. Also, register to win a gift basket worth approx. $800 stocked with wine, fine snacks, and a certificate for free online reputation management services*!

2011 Bartlett Business Expo
Thursday, March 10th, 9 a.m. - 4 p.m.
Bartlett Recreation Center
7700 Flaherty Place

What Are Your Customers Saying About You?
Online Reputation Management – Word of mouth has never been more important. Thanks to the Internet, every customer can be a promotional powerhouse or a public relations nightmare. With the right reputation management program, you can leverage both positive and negative buzz to build a stronger online presence. Contact Kelley & Associates today at 901-754-8998 or to learn more about our reputation management services.

*Certificate entitles your business to one (1) complimentary Online Reputation Management Setup and one (1) month of Monitoring and Reporting from Kelley & Associates.

For the third year running, Kelley & Associates took home a MarCom Award. See our Gold Award-winning design at Green-Resins.com. The site was developed for AOC Resins to market its EcoTekTM line of green technologies.

“I'm very proud of our web development team and the work and creativity they put into this project - especially Kim Bailey, our Art Director and the site's designer,” said Christi Kelley, President and CEO of Kelley & Associates Advertising. “It's all the more gratifying to be recognized for our contributions in a growing green industry.”

The MarCom Awards is a creative competition that recognizes outstanding achievements by marketing and communication professionals worldwide. Nearly 5,000 entries came this year from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. This year's winners range from individuals to media conglomerates and Fortune 500 companies. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.

Kelley & Associates Advertising, Inc. recently received an Award of Distinction in the 2010 Communicator Awards. The winning entry was a series of two television spots and one video produced for the Dental Implant Aesthetic Center in Memphis. One of the spots in this campaign also received a 2010 Aster Award for excellence in medical marketing earlier this year.

With over 7,000 entries from around the world, the Communicator Awards is the largest and most prestigious competition of its kind. The program is judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, Yahoo!, and many others. See www.iavisarts.org for more information.

Same dependable service, better location. Kelley & Associates is pleased to announce our move to new offices on Wolf Lake Drive. The new facility is well suited for our needs, offering support for the latest in communications technology, as well as easy interstate access for our clients. We're excited to be a part of this rapidly growing business community.

Our new address is:
8410 Wolf Lake Drive
Suite 104
Bartlett, TN 38133
Click here for a map and directions.

Please note that our mailing address will remain the same. Direct all correspondence to:
P.O. Box 2523
Cordova, TN 38088-2523

We look forward to serving you from our beautiful new space!

For the third year in a row, Kelley & Associates Advertising earned international Aster Awards for excellence in medical marketing. The winning entries included a 30-second television spot for the Dental Implant Aesthetic Center, which won a Silver Award; and a Primary Care Resource Guide for Saint Francis Hospital – Bartlett, which claimed a Gold Award. Both entries are available online at kelleyadv.com/portfolio.

Kelley & Associates is proud to announce Kim Bailey's promotion to Art Director. Kim has been with the agency since April of 2007, and is responsible for many of Kelley & Associates' award-winning designs. Her most recent works include a collateral package for Catholic Charities of West Tennessee and the Shamrock Plank Flooring and EcoTek websites.

I'm grateful for my new role as Kelley & Associates' Art Director, and I look forward to serving our clients in this capacity. My favorite part of this job is getting to know our clients and their businesses, so that I can assist in leading our team in developing a creative, well-planned, on target branding message for them, whatever the medium may be.
-Kim Bailey

Kelley & Associates Advertising won a MarCom Gold award for a series of ads created for Helena Chemical. The campaign promotes Helena’s line of turf management products, and the ads appeared in Golf Course Management magazine. This is the second year in a row that the agency has earned this prestigious international award.

The MarCom Awards recognize outstanding creative achievement by marketing and communication professionals. There were nearly 5,000 entries from throughout the United States and several foreign countries in the 2009 competition. MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Competitors range in size from individual communicators to media conglomerates and Fortune 500 companies.

The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Christi Kelley, President of Kelley & Associates Advertising was featured in the 24/7 section of the October issue of Skirt! Magazine. Pick up a copy on local newsstands to read the full article or view it online.

Christi Kelley, President of Kelley & Associates Advertising was profiled in the latest issue of Memphis Business Journal. Read the full story at the Memphis Business Journal website: www.memphis.bizjournals.com.

Kelley & Associates Advertising, Inc. won Silver and Bronze Aster Awards for excellence in medical marketing. This marks the second year in a row that the agency has earned recognition in this international design competition.

This year’s Silver award winning entries include a website and direct mail piece for the Dental Implant Aesthetic Center. The winning website can be reviewed at http://www.dentalimplantac.com. Kelley & Associates also earned a Bronze award for a St. Francis Hospital Bartlett ad design. 2008 award winners included website and print collateral materials for Collierville-based TELErhythmics.

The Aster Awards program recognizes excellence in medical marketing. Agencies and health organizations from around the world compete in a variety of categories.

Kelley & Associates Advertising continues a year of achievement by winning one Platinum Award, two Gold Awards and an Honorable Mention in the 2008 MarCom Awards. These prestigious international honors mark the seventh award the agency has received this year for design excellence. Previous 2008 awards include two Aster Awards for medical marketing and one International Summit Creative Award.

Kelley & Associates earned Gold awards for creating TELErhythmics.com, and an annual report design for City Enterprise. The Honorable Mention was awarded for design of the Dental Implant Aesthetic Center logo. A collateral package for TELErhythmics earned a Platinum award, the competition’s highest honor. These award-winning entries can be viewed on Kelley & Associates’ online portfolio at kelleyadv.com.

The MarCom Awards recognize outstanding creative achievement by marketing and communication professionals. There were over 5,000 entries from throughout the United States and several foreign countries in the 2008 competition. The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Kelley & Associates now has a page on Facebook. Follow us and keep up with our latest news and offers.

Kelley & Associates is seeking experienced website programmers to work on a freelance basis. Ideal candidates will have experience with PHP, ASP, .NET, databases, CSS, Javascript, Flash, and creating user content management systems. Send resume and links to samples of work to .

The Summit Creative Award celebrates the creative accomplishments of small and medium sized advertising agencies and creative companies worldwide with annual billings of under $30 million. Submissions are evaluated based on the strength of their concept, quality of execution and their ability to communicate and persuade. Kelley & Associates earned a Silver award in Integrated/Mixed Media Ad Campaigns for its 2007 Leasing Campaign for Allen & O’Hara Education Realty Trust. The campaign consisted of a website design (myownapartment.com), fabric promotional banners, direct mail, and print ads for the company’s student apartment communities nationwide.

The Aster Awards program recognizes excellence in medical marketing. Agencies and health organizations from around the world compete in a variety of categories. Kelley & Associates won the Gold award in presentation folder design, and the Silver award in website design. Both entries were developed for TELErhythmics, a heart monitoring company serving physicians and hospitals nationwide. The award winning website design can be seen at www.telerhythmics.com.

The Total Quality Teamwork (TQT) award was created by FaxonGillis Homes as a way to recognize and appreciate quality service provided by its trade and vendor partners. As FaxonGillis’ agency of record, Kelley & Associates has provided the company outstanding graphic design, media planning and placement, web development, and marketing services. FaxonGillis presented the TQT Award to Jennifer Parker, Vice President of Operations, and the rest of the Kelley & Associates team for their years of quality service and support.

Memphis Business Quarterly’s 2008 Guide to the Movers & Shakers in Memphis showcased the 50 top marketing professionals in the MidSouth, including Kelley & Associates’ President and CEO, Christi Kelley. According to the MBQ, “these professionals represent the best agencies, the brightest minds, and the most innovative designs of what the region has to offer.” Read the full article (www.mbqmemphis.com).

Kelley & Associates welcomes Morgan Jones to the agency's support team. Morgan will handle print and broadcast ad trafficking, as well as accounting.

Morgan lives in Oakland with her husband, Aaron, and her dog, Brinkley. She enjoys Memphis Tigers basketball, finger painting, flower arranging, and photography. Morgan is an active member in Faith Baptist Church.

Kelley & Associates welcomes Kim Bailey, the newest member of our design staff.

Kim earned a BFA with an emphasis in graphic design from Mississippi State University in 2005. Before joining the Kelley & Associates team, she worked as a freelance designer.

Kim lives in Southaven with her boyfriend, David, and her dog, Jack. Kim is an avid moviegoer who also enjoys painting, illustration, design, and cooking.

Kelley & Associates Advertising is pleased to announce they are under new ownership. Following the retirement of CEO and founder, Janet Kelley, agency President Christi Kelley and Vice President Jennifer Parker have purchased the business.

Promoted to President in 2003, Christi has been a strong leader in the agency for years. She has spearheaded the company’s growth into regional and national accounts, and kept Kelley & Associates on the cutting edge of technology. Under Christi’s influence, the agency branched into multimedia and web development in the early 1990’s, and continues to explore new media as it develops.

Vice President Jennifer Parker has established herself as a meticulous, no-nonsense media planner and buyer with an eye for value and a knack for establishing solid, professional relationships with her vendors. She is responsible for overseeing the company’s various departments. A veteran of media and print production, Jennifer has been a part of the Kelley & Associates team since 1994.

Kelley & Associates welcomes Mollie Sessions, the agency's new creative director.

Mollie has a Bachelor of Fine Arts in graphic design and a Masters in Internet Technology. Her portfolio includes projects for MedVet Memphis, Kirby Pines Retirement Community, Treasure Bay Casino, Directions, Inc., Texas A&M University’s athletic department, and the University of Southern Mississippi. Mollie has years of experience working in freelance and agency environments throughout Louisiana, Texas, Mississippi, Georgia, and Tennessee.

During her career, Mollie has earned two ADDYs and a Citation of Excellence from the Ad Council.

Mollie and her husband, John Sessions, live in Cordova with their cat, Kitty Pot Pie. Her interests include LSU football, traveling, painting and drawing.

Kelley & Associates Advertising in Cordova took home two Telly Awards for their outstanding work for the Boys & Girls Clubs of Greater Memphis Capital Endowment Campaign. Since 1978, the Telly Awards have been the premier award honoring excellence in local, regional, and cable television commercials and other video productions. Each year, the Telly Awards showcase the best work of the most respected advertising agencies, video production companies, television studios, cable operators, and corporate video departments around the world. In 2004, over 10,000 entries were received from all 50 states and 5 continents.

Kelley & Associates' award-winning video was a two-minute fundraising presentation to support the Boys & Girls' Clubs of Greater Memphis Capital Endowment Campaign. This initiative, spearheaded by the agency's principals, raises funds to refurbish existing club facilities and to build additional locations throughout the community. The video was shown at the Grizzlies' kick-off luncheon, and plays during home games at the stadium. The video is presented to prospective benefactors to educate them about the enormous role Boys & Girls Clubs play in the development of our urban youth. The bronze-level awards were earned in the Not-for-Profit and Production Under $700/Minute categories.

Kelley leads advertising honors
Cordova firm wins 11 awards; other local agencies win 11 more

By Maria Burnham, The Commercial Appeal (excerpt)

Of the lengthy list of national winners for the second annual Service Industry Advertising Awards, Cordova firm Kelley & Associates Advertising scored 11 awards and another 11 were brought home by other area firms. Kelley & Associates brought home six Gold Awards, three Silver Awards, a Bronze Award and a Merit certificate.

The awards recognize the advertising creative excellence of the services industry. A nationwide panel of more than 40 judges picked winners based on execution, style, creativity, quality, consumer appeal and overall advertising content. The other firms winning awards were G Design, Rocket Science Design, Shades of Gray, archer>malmo and Signature Advertising.

KELLEY & ASSOCIATES AWARDS

The agency won Gold Awards in:
• Outdoor Transit/Billboard for “Reflect on their Future,” Boys & Girls Clubs of Greater Memphis;
• Publication/In House for “Link-Resources to Revitalize,” ServiceMaster Clean;
• Direct Mail for “What’s Stopping You?” Gold Strike Casino;

Other awards include:
• Misc., Special Promotional for “Reflect on their Future,” Boys & Girls Clubs of Greater Memphis;
• Television Advertising/Single Spot for “Reflect on their Future,” Boys & Girls Clubs of Greater Memphis;
• Total Advertising Campaign for “Reflect on their Future,” Boys & Girls Clubs of Greater Memphis.

The agency won Silver Awards in:
• Publication/In House for “The Green Team,” TruGreen ChemLawn;
• Other: Misc., Special Promotional for “Open the Door,” Wheeler Homes;
• Special Video Production for “Reflect on their Future,” Boys & Girls Clubs of Greater Memphis.

It won a Bronze Award in Other:
• Misc., Special Promotional for “Du Bray -- The Art of Living,” Halle Investment Co.
• And it also won a Merit certificate in Total Advertising Campaign for “Lock in A Great Rate,” Allen & O’Hara.